About

When Rethink Robotics founder Rodney Brooks was producing the Roomba vacuum at iRobot in the 2000s, he saw first-hand how challenging and inefficient the manufacturing process could be, with so many manual processes.  By the end of that decade, he founded Rethink Robotics, with the intent of providing an entirely new type of automation to manufacturers.  One that was safe to work next to without cages, easily trained by non-engineers, flexible enough to move quickly from job to job, and affordable for companies of all sizes.

That vision was realized with the introduction of Baxter® in 2012.  For the first time, manufacturers had a cost-effective and easily deployed solution.  And the market had a new category of automation: collaborative robots.

We expanded that vision with the introduction of Sawyer™ in 2015, a smaller, faster robot designed for high precision tasks. Best of all, we continue to deliver on that vision with frequent releases to our one-of-a-kind Intera® software.  Our unique combination of hardware and software enables the easiest train-by-demonstration functionality in the industry, and reduces the time it takes to deploy the robots.

Our mission is to make robotics more accessible, usable and practical than they’ve ever been before.  We’re here to Rethink Robotics.  We’re redefining automation. And we want to help you rethink what’s possible on your factory floor.